We spoke with several Madrid citizens who visited the Madrid Nuevo Norte exhibition at 120 Castellana Avenue to get their feedback.
The residents who visited the exhibition to find out more about the project especially valued its commitment to sustainable mobility and new connections between neighbourhoods.
The exhibition has audio guides, projections, VR recreations and two large city models that immerse the visitor in Madrid’s future.
The response to the Madrid Nuevo Norte exhibition, at 120 Castellana Avenue, is tangible proof of excitement that is building around this urban regeneration. Since opened one year ago, over 50,000 visitors have flocked to this space to find out about the details of the project and immerse themselves in the increasingly closer future of Madrid. We spoke with several residents to receive their feedback on the project and discover what they value the most. These are their responses.
Julio, a Chamartín resident, shared his excitement about Madrid Nuevo Norte: “Everything is well connected; there are green areas; there is a bit of everything. Frankly speaking, it is a superb project”. Asier, an architecture student, wanted to find out for himself about the project. He highlighted the new skyline that makes Madrid Nuevo Norte “an ambitious project for the future. The business area, with that skyline and the park around it, may portend a truly bright future for Madrid”, he summarised.
Meanwhile, Pablo highlights the new connections between Las Tablas and Fuencarral. He underscored that “it enhances the district’s potential” because you can travel from one neighbourhood to another in three minutes. He also notes that Madrid Nuevo Norte “recovers for the people the spaces that are now occupied by the rail tracks or EMT (Municipal Transport Company) depots”.
Eduardo, a young Chamartín resident, focused on the importance of mixed uses. “I really like the idea of combining housing and office space”, he said, “That way, you can tap into the neighbourhood’s lively spirit both day and night.” As an athlete, he also looks forward to enjoying the new green areas that will connect the city with El Pardo Forest. Celia, also a resident, highlighted the “enormous value” of the large park that will be built over the rail tracks. She also said that she was delighted with the exhibition space at 120 Castellana Avenue. “I encourage anyone who lives or wants to live in the area or is interested in urban planning, to come and see for themselves. They will understand it very well,” she added.
Meanwhile, Lucía, a young student who lives in Pilar district, emphasised the importance of the new public transport infrastructures. “The younger generations have to protect the environment”, she said, lavishing praise on Madrid Nuevo Norte for focusing on sustainable mobility. She was very clear in summing up the concept behind Madrid Nuevo Norte. “I think city development is the word that best describes”.
The Madrid Nuevo Norte exhibition has been recently upgraded with large-scale projections that explain the urban project by zones. Furthermore, visitors may tailor their visit to the different exhibition rooms (Respira, Mira, Siente, Descubre and Habla) using audio guides, so that no detail is lost.
The new projections contextualise images that recreate with vivid realism what Madrid Nuevo Norte will look like, highlighting the key areas of the project. In addition to the bird’s-eye and ground-level views, it now includes comments on where each street and each neighbourhood is located, their uses and unique landmarks and public transport stations. This innovation complements the two large-scale city models, audiovisual presentations and immersive VR experience with 3D glasses that were already available in an exhibition that is continually being renewed.
The space is open to the public, Monday through Saturday, from 9 am to 9 pm.